Sellers Woo Shoppers With Guarantees to Address Layoff Worries - New York Times


Sellers Woo Shoppers With Guarantees to Address Layoff Worries
New York Times, United States
The car company began offering a job-loss guarantee called “Assurance” in January after realizing that tactics that typically lured shoppers — like low-interest financing and cheap leases — were not working.

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